Summary
5 years of experience in developing and promoting products. Managed three teams to deliver comprehensive solutions from concept through launch. Facilitated in the establishment a new revenue generating product division. Adept at project management, collaborative selling, content creation, and product design.
Key Skills
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Cross-functional team manager
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Defining/delegating long-term goals
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Delivering pitches and presentations
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Building and mentoring teams
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Managing project roadblocks
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Using IT background while scoping
Experience
Design Head - Platforms | April 2016 to Present
ECFY Consulting Pvt. Ltd. (WebXpress)
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Head cross-functional-and-location teams to deliver 2 SaaS-based and 6 mobile products (LogiCloud and PODxpress) through entire SDLC, from concept, to design, production, and go-to-market launch
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Manage the team responsible for company promotion through physical and virtual events, social media, email marketing, and PR, yielding 10% increase in lead generation
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Deliver increase in product efficiency by 20% over 4 incremental cycles (in terms of process simplification and UI improvements)
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Conduct research on competitors and translate customer requirements / feedback into new features in conjunction with sales and project teams
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Mentoring teams on UI/UX principles, keeping in mind user-base and company branding
Digital Marketing Manager | March 2014 to April 2016
ECFY Consulting Pvt. Ltd. (WebXpress)
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Help establish marketing department from scratch by defining processes and targets
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Execute over five exhibitions at eTailing India; two road-shows and six presentations at Microsoft ISV events (including Future Decoded 2017)
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Develop a full content deck, including presentations, brochures, feature lists, mock process-flows, and cheat-sheets, for ten products across four industry verticals
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Co-manage tools such as website CMS, MailChimp, Google Adwords and Analytics, Hootsuite, and more
Notable Activities
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Hosted official seminars and internal events with audience size ranging from a few dozen to a couple hundred (from tech to manufacturing industries)
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Aided in establishing a product training program that is slowly creating a positive impact on the marketing of relevant brands
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Headed multiple recruitment drives and interviewed over 100 candidates across marketing, operations, and engineering domains
Proficiencies
Apple Keynote
Adobe Illustrator
Adobe Photoshop
Corel Draw
Microsoft Word
Microsoft PowerPoint
Technical Skills
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Creating high-fidelity prototypes
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Storyboarding and 2D video creation
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Designing and delivering professional presentations
Education
Masters in Management Studies | Marketing
University of Mumbai | IES Management College and Research Centre
2012 to 2014 | A-Grade (71%)
Bachelors of Science | Information Technology
University of Mumbai | R.D. National College & W.A. Science College
2008 to 2011 | A-Grade (70.5%)
Diploma in Animation and Graphic Design
Arena Academy of Animation (Aptech Limited) | 2006 to 2009
References
Recognised by peers and managers for work performance.
Consistently given a high rating by reporting management as well as increased responsibility in a short span.
For references, kindly contact me.
Interests
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Casual photography (Instagram)
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Learning about world culture and history