Hi! I am
Work Experience
GetSetUp, Inc.
Toronto, Canada
October 2021 to April 2022
PRODUCT LEAD
GetSetUp is on a mission to help a third of the world’s population, who are over 55, to learn new skills, connect with others, and unlock new life experiences.
At the company, I helped visualize business performance data to facilitate the leadership make strategic decisions.
ECFY Consulting Private Limited
Mumbai, India
March 2014 to September 2021
E.C.P.L is a boutique software firm, specializing in supply chain solutions. It is India's leading technology providers, for transportation and warehousing companies, and has a strong presence in South East Asia.
At the company, I drove innovation through product design leadership.
PRODUCT DESIGN LEAD
April 2016 to September 2021
Design Leadership
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Established and managed a unified design language, style guide, and component library for the company
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Spearheaded 2 end-to-end product UI/UX redesign initiatives
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Worked on several high-concept product designs, e.g. a next generation 'mobile-first' business system
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Conducted research, with clients and SMEs, laying the foundation of 3 B2B products, deployed at 40+ enterprises
Domain Versatility
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Visualized a wide range of feature experiences, from GPS/IoT, to big data analytics, and recommendation engines
Process & People Management
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Mentored a cross-functional project and engineering team to inculcate good design principles into their workflow
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Routinely organized training workshops on process, design, and quality management subjects
MARKETING MANAGER
March 2014 to March 2016
Team Building
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Help establish a marketing department from the ground up; created its KPIs, targets and outreach channels
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Managed a team of 2, responsible for digital marketing campaigns that yielded a 50% increase in qualified leads
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Developed an in-house marketing software and BI charts to supplement lead generation
Brand Management
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Created and maintained a collateral repository (brochures, presentations and feature lists) for 10 products
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Organized 5 exhibitions and 2 road-shows and participated in 6 Microsoft events to build industry relations
Market Research
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Performed regular competitor analysis to improve product positioning and messaging
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Aligned with the product team to execute client feedback campaigns, for product improvement
Education
Master of Business Administration
University of Mumbai, 2014
Equivalent to a 1-year Canadian Diploma
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Member of the institute's social welfare group and job placement committee
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Interned at India's largest conglomerate, Godrej, to help streamline their CSR department
Bachelor of Science (IT)
University of Mumbai, 2011
Equivalent to a 4-year Canadian Bachelor's
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Built an online examination system, for students to prepare for collegiate-level entrance tests
Certifications
4-course specialization by Coursera
Communication in a Virtual Age
Course by Coursera
Course by Udemy
Course by LinkedIn Learning
Diploma in Graphic Design
6-semester in-person course by Aptech
Course by Udemy
Course by Coursera
Course by LinkedIn Learning
6-course specialization by Coursera
Course by Coursera
Course by Coursera
7-course set by LinkedIn Learning
Skill Summary
Key Competencies
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User-Centered Design Thinking
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Design Process from Wireframing to Prototyping
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Design System Management
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Excellent Writing and Presentation Skills
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Analytical Thinking and Problem Solving
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Team Mentoring
Technology Know-How
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UI/UX Design:
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Affinity Designer, Illustrator, Balsamiq, Figma
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InVision Studio, Adobe XD, Apple Keynote
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Languages: HTML, CSS, SQL
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Project Coordination: Atlassian Jira, Whimsical
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Data Analysis: Google Analytics, Microsoft Excel
Notable Extras
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Awarded Best Performer of 2018 by my employer
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Actively assisted in team hiring and building
Languages
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English (Native)
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Hindi (Native)