Hi! I am
Work Experience
GetSetUp, Inc.
Toronto, Canada
October 2021 to April 2022
PRODUCT LEAD
GetSetUp is on a mission to help a third of the world’s population, who are over 55, to learn new skills, connect with others, and unlock new life experiences.
At the company, I helped visualize business performance data to facilitate the leadership make strategic decisions.
ECFY Consulting Private Limited
Mumbai, India
March 2014 to September 2021
E.C.P.L is a boutique software firm, specializing in supply chain solutions. It is India's leading technology providers, for transportation and warehousing companies, and has a strong presence in South East Asia.
At the company, I drove innovation through product design leadership.
PRODUCT DESIGN LEAD
April 2016 to September 2021
​
Design Leadership
-
Established and managed a unified design language, style guide, and component library for the company
-
Spearheaded 2 end-to-end product UI/UX redesign initiatives
-
Worked on several high-concept product designs, e.g. a next generation 'mobile-first' business system
-
Conducted research, with clients and SMEs, laying the foundation of 3 B2B products, deployed at 40+ enterprises
​​
Domain Versatility
-
Visualized a wide range of feature experiences, from GPS/IoT, to big data analytics, and recommendation engines
​
Process & People Management
-
Mentored a cross-functional project and engineering team to inculcate good design principles into their workflow
-
Routinely organized training workshops on process, design, and quality management subjects
MARKETING MANAGER
March 2014 to March 2016
​
Team Building
-
Help establish a marketing department from the ground up; created its KPIs, targets and outreach channels
-
Managed a team of 2, responsible for digital marketing campaigns that yielded a 50% increase in qualified leads
-
Developed an in-house marketing software and BI charts to supplement lead generation
​
Brand Management​
-
Created and maintained a collateral repository (brochures, presentations and feature lists) for 10 products
-
Organized 5 exhibitions and 2 road-shows and participated in 6 Microsoft events to build industry relations
​
Market Research
-
Performed regular competitor analysis to improve product positioning and messaging
-
Aligned with the product team to execute client feedback campaigns, for product improvement
Education
Master of Business Administration
University of Mumbai, 2014
Equivalent to a 1-year Canadian Diploma
-
Member of the institute's social welfare group and job placement committee
-
Interned at India's largest conglomerate, Godrej, to help streamline their CSR department
Bachelor of Science (IT)
University of Mumbai, 2011
Equivalent to a 4-year Canadian Bachelor's
-
Built an online examination system, for students to prepare for collegiate-level entrance tests
Certifications
4-course specialization by Coursera
Communication in a Virtual Age
Course by Coursera
Course by Udemy
Course by LinkedIn Learning
Diploma in Graphic Design
6-semester in-person course by Aptech
Course by Udemy
Course by Coursera
Course by LinkedIn Learning
6-course specialization by Coursera
Course by Coursera
Course by Coursera
7-course set by LinkedIn Learning
Skill Summary
Key Competencies
-
User-Centered Design Thinking
-
Design Process from Wireframing to Prototyping
-
Design System Management
-
Excellent Writing and Presentation Skills
-
Analytical Thinking and Problem Solving
-
Team Mentoring
Technology Know-How
-
UI/UX Design:
-
Affinity Designer, Illustrator, Balsamiq, Figma
-
​InVision Studio, Adobe XD, Apple Keynote
-
-
Languages: HTML, CSS, SQL
-
Project Coordination: ​Atlassian Jira​, Whimsical
-
Data Analysis: Google Analytics, Microsoft Excel
Notable Extras
-
Awarded Best Performer of 2018 by my employer
-
Actively assisted in team hiring and building
Languages
-
English (Native)
-
Hindi (Native)