Outdoor / exhibitions
Product promotion and demonstration at multi-national trade shows
The following are renditions from exhibitions and roadshows, organized and participated in, to create a testbed of new marketing material and gain real-time prospect feedback.
This example demonstrates a product umbrella theme. it shows a breadth of related solutions offered for the e-commerce industry. It was designed to emphasize direct benefits over individual features, which were provided separately in a brochure.
Single Product Demonstration
This is an example of a single product theme. The mobile app had a planned launch at the event targeting the retail industry, for whom this product was built. Front and centre of the booth was a stand with mobiles providing live demonstrations of the application.
The tree decal is a suite of mobile apps that are part of a larger product family.
The mobile prop was a five-feet tall company information board, while the danglers hanging from above displayed customer logos. Both saved wall space of the booths, thereby maximizing the content for product promotion.